Use Cases
Turning up control across the entire payments portfolio
At Tribe, our industry-leading expertise covers every part of the payments process. So, when this Lithuanian-based electronic money institution (EMI) wanted to seize new opportunities and compete in new markets, we had the cutting-edge technology and deep industry insight to put them in control of their growth – empowering them to do more and do it better
The Challenge
This EMI understood the importance of providing the right technology for merchant acquirers, who are always on the lookout for new tools, particularly at checkout and verification stage. They needed a partner who could deliver technical expertise, including one-click payments: this would be key in avoiding the need for redirection, which can often lead to a reduced conversion rate. The EMI’s ideal partner would also have global experience to help them successfully launch and compete in new markets.
Assuming that they would have to choose a big-name company to meet all their needs, the EMI assessed the market in detail. They soon realised that these larger processors tended to have outdated technology, restrictive SLAs, and a sub-optimal user experience. Which meant their challenge was to find a partner who was “the exact opposite of that”; one that would increase their capabilities without compromising control over their future strategy – and helping them maintain the highest levels of customer service.
Tribe's Solution
Tribe’s answer was to provide a full-service package that gave the EMI access to expertise across the full transaction flow.
They were able to launch the new acquiring service at speed, including a wide range of payment methods and a high level of customisation.
Crucially, working with Tribe meant that the EMI retained full control over the service’s configuration, and current and future roll-out.
Configurable solutions – A suite of easy-to-use customisable solutions enabled the EMI to accept card payments in various schemes and offer value-added services like dynamic routing.
End-to-end partnership – As the processing partner for the EMI’s acquiring business, Tribe delivered a seamless service for corporate customers, helping to build trusted relationships.
Technical and strategic support – Tribe’s flexible, modular, cloud-based platform and all-round industry expertise ensured a smooth and successful transactional flow between the EMI, their customers, and the varying payment schemes.
Fast time-to-market – Tribe’s flexible, modular, cloud-based platform and all-round industry expertise ensured a smooth and successful transactional flow between the EMI, their customers, and the varying payment schemes.
Find more about the solution related to this case study:
The Client
Based in Lithuania, this EMI already served both retail customers with accounts, payments and card services, and corporate customers with multicurrency payments and acquiring services.
Their next step was ambitious: to launch a new acquiring service, building a full-scale payment infrastructure business, powered by their own principal memberships with major card schemes.
"When scouting for partners, Tribe was the only company that had a proactive and client-oriented approach, as well as providing the technical implementation that suited our needs. They have been open to defining the business arrangements in a way that suits our needs and the underlying business model, as well as from the operational perspective. They meet our needs at every corner. And, if we ever do have any issues, they really go out of their way to get us back on track as soon as possible so we can focus on our customers, who in turn can focus on growing their businesses."
Chief Product Officer, Electronic Money Institution (EMI)
LinkedIn: Tribe Payments
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